With Dynamics 365 Marketing, you can plan, automate and monitor your customer journeys to effectively engage with leads, increasing your chances of one day calling them loyal customers.
Once prospects have been through the initial stage of discovery, they’ll be put through a nurturing process, receiving relevant communications before becoming a fully qualified lead; from there, your sales team can work their magic, transforming those all-important leads into valued customers.
With access to first-class marketing tools, your team will have the ability to map customer journeys against individual records, create online surveys and send emails which are on-brand and professional in appearance.
Plan, automate and monitor your customers’ journeys.
Align sales with marketing on an adaptable platform to meet organisation requirements.
Engage with your prospects and generate fully qualified leads.
Using built-in tools, your marketing team can design email templates with ease, adding text, graphics, images and merge fields linked to your prospect data, as well as running automated campaigns dependent on the stage in their journey your customers are at.
With access to data that identifies actions your leads have taken – for example, opening an email, registering to attend an event or visiting your website – Marketing allows you to create lead scoring models to help pinpoint the most engaged prospects as they progress towards becoming ‘sales ready’.
Take a look at our Dynamics 365 Marketing demo and discover the numerous capabilities and wealth of benefits it can bring your organisation.
Our Microsoft experts can provide you with all the information you need to understand how Dynamics 365 Marketing can enhance your engagement with potential customers.