Blog Post

3 Reasons to Make Dynamics 365 Your CRM

Customer relationship management (CRM) systems have been helping businesses develop, improve, and retain customer relationships for around 25 years by streamlining processes in sales, marketing and service to drive growth and increase profitability.

If you’re in the market for a new CRM system, you’ve probably found yourself surrounded by opportunity and overwhelmed by choice – possibly empowered to demand more from your CRM system.

With your customers (both potential and existing) expecting relevant, interesting, and personalised interactions, choosing a CRM that helps you deliver exactly that is more important than ever.

Cue Microsoft Dynamics 365 (D365), a fully customisable and flexible solution designed to meet these expectations and more. Here are three key reasons why you should consider Microsoft’s CRM technology.

1. To adapt to a constantly evolving set of business requirements 

D365 allows businesses to adapt rapidly and innovate anywhere by using intelligent cloud applications connected by a single platform. 

You can choose any one of the three key modules – Sales, Marketing or Service – to adopt the elements that matter most to your organisation or combine them all to realise the full potential of a powerful, integrated solution. This can be further accelerated with features such as Customer Insights to turbo charge a customer-centric, data-driven approach.   

2. To activate your full potential to meet customers’ changing expectations

D365’s dedicated Sales application can help you develop your understanding of your customers, taking advantage of the power of relationship sales to connect with customers through meaningful communication and, ultimately, close more deals.

With D365 Sales, you can:

  • foster stronger relationships with customers and prospects
  • improve productivity and performance
  • gain a single view of customers

Meanwhile, D365’s Marketing application allows you to improve customer experiences by designing personalised journeys that address multiple touchpoints, further strengthening relationships and earning loyalty.

With D365 Marketing, you can:

  • find and nurture the right leads
  • craft engaging digital customer experiences
  • stay on top of market trends

As well as these two core aspects of Dynamics 365, the Customer Service and Field Service applications, together with Remote Assist, enable you to exceed your customers’ expectations by delivering the highest levels of service and care.

By boosting agent productivity, encouraging supervisors to meet goals and using AI and insights to drive quicker resolutions, these tools help you earn your customers’ trust and increase the likelihood of them coming back time and again.

With D365 Customer Service and Field Service, you can:

  • Deliver high-quality service quickly
  • Optimise resources and help technicians be more efficient
  • Reduce operational costs

3. To accelerate responsiveness and growth

The best customer experiences begin with the right data.

With multi-channel engagement, touchpoints for customers are increasing in numbers. As a result, awareness of the variety of relationships a customer can have with an organisation (relational intelligence) has never been more crucial.

D365 Customer Insights provides the ultimate 360-degree view of your customer by presenting real-time data. With Customer Insights, you can unify and enrich transactional, behavioural and demographic data in a unified customer profile, with AI-driven insights included as part of the package.

This functionality allows you to engage customers in a whole new way, empowering marketing, sales and service teams to accelerate their activities and take your organisation to the next level as a result.

Talk to us about your CRM

Contact us

Talk to us about your CRM

If you think it might be time for a change, we’d be more than happy to show you what Dynamics 365 can do for your organisation.

Contact us