Dynamics 365 Marketing synchronisation
Aside from the various features we’ve discussed, it’s important to remember that Customer Insights is a customer data platform, rather than a data warehouse – and that’s good news because it makes it much easier to manage from a user perspective.
Tisski Technical Consultant, Peter Norman, says: “The problem you can face with creating a data warehouse is it all has to be unified. Once you’ve set it up, it can’t be changed easily. It’s like a tanker that can't change direction in the sea.
With Customer Insights being a customer data platform, you’re merging multiple data sources to get that all-important single view of the customer and you can rework it and change rules whenever you need. Just hit ‘refresh’ and it’ll pull in the clean information for you.”
“With Customer Insights, not only can you get data from lots of sources you already have access to using connectors, but you can also get further insights and enrich your internal data using data from external partners which, for example, could offer insight into brand and interest affinities.” Peter Norman