Deep Dive into D365: Marketing
For the latest in our ‘Deep Dive’ series, we explore Microsoft Dynamics 365 Marketing, highlighting some of its core features and key benefits. With insight from Tisski Functional Consultant, Muneeb Iqbal, we’ll take a look at why and how organisations can enhance audience engagement by orchestrating personalised journeys across all touchpoints and strengthen relationships to earn customer loyalty.
Main features
Multi-touchpoint customer journeys
- At the heart of Microsoft Dynamics 365 Marketing lies multi-touchpoint customer journeys that can help organisations build meaningful relationships with customers, no matter their stage in the buyers’ journey.
- With D365 Marketing, you can tailor experiences based on customer interactions, demographics and behaviours across email, mobile, social media, text (SMS), and custom channels. Building customer journeys, you can create rules which define the ‘journey’ your customers take – for example, ‘if customer opens email X and clicks through to the website, send them email Y after three days’.
- The ability to segment prospects and customers significantly enhances the opportunity of conversion and customer loyalty can be measured, monitored and enhanced over time as deeper insights into segments, and their preferences and behaviours develop.
Email and website creation tools
- When it comes to the materials that make up the stages in a customer journey, Dynamics 365 Marketing can help with those, too. With a drag-and-drop interface, it couldn’t be easier to make your emails communications look slick and professional – and if you’re unsure how to get started, there are plenty of templates to set you off on the right foot. For those a little more experienced, there’s a HTML editor, allowing for a greater level of brand personalisation.
- D365 Marketing’s web editor works in a similar way, providing a simplified means to create landing pages and other forms of marketing content for the web. By adding capture forms to web pages, you can also collect prospect data, which can be automatically added into Dynamics 365, ensuring you can target them with relevant communications to keep them ‘warm’.
Events management
- Whether online or in person, hosting events can be a great way to generate interest in your products or services, and D365 Marketing offers events management features that can enable marketing teams to integrate events into their overarching strategy and measure the outcomes of any events they host or attend.
- From event organisation – including the scheduling and registration – through to promotion and evaluation, your team can effectively manage events from start to finish, with booking and budgeting tools, customisable registration pages, lead tracking and more.
Underrated feature
AI powered personalisation
- State-of-the-art, underlying AI technology by Microsoft has the power to influence the content you put in front of your customers, meaning images, dynamic text and offers can easily be created to maximise the impact of your marketing.
Why Dynamics 365 Marketing?
With a great deal of functionality and flexibility, Dynamics 365 Marketing is the ideal solution for organisations looking to win customers and build lasting loyalties.
It’s fair to assume that a lot of organisations use Microsoft technology in one way, or another, so introducing a marketing platform that can easily integrate with solutions that are already tried and trusted just makes sense.
Tisski’s Functional Consultant, Muneeb Iqbal, said: “Dynamics 365 and Microsoft 365 provides a unified ecosystem for organisations to adopt technologies which help drive growth and achieve goals. Dynamics 365 Marketing leverages the sound foundation and maximises the opportunities to generate, nurture, convert and sustain meaningful relationships with the customers.”
When it comes to marketing, there’s also an importance on compliance, which has evolved in recent years to protect customers’ privacy and avoid nuisance. D365 Marketing is fully equipped to support compliance and conformity with relevant regulations, like GDPR and accessibility guidelines, to prevent organisations falling into prohibited practices, with updates from Subscription Centre and Trust Centre.
Expert’s choice
“Dynamics 365 Marketing’s information-rich dashboards and real-time KPIs can be used to track business goals, journey performance and content effectiveness. This makes it easier for marketing teams to make sure their activity is delivering what is needed or expected – and if not, they can rely on methods like A/B testing to ensure they learn as they go and apply those learnings to achieve continuous improvement.” Muneeb Iqbal
Functional Consultant
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We’re on hand to show you how Dynamics 365 Marketing can simplify and streamline your marketing, so feel free to get in touch if you’d like to know more.
