For the latest in our ‘Deep Dive’ series, we explore Microsoft Dynamics 365 Marketing, highlighting some of its core features and key benefits. With insight from Tisski Functional Consultant, Muneeb Iqbal, we’ll take a look at why and how organisations can enhance audience engagement by orchestrating personalised journeys across all touchpoints and strengthen relationships to earn customer loyalty.
Multi-touchpoint customer journeys
Email and website creation tools
AI powered personalisation
With a great deal of functionality and flexibility, Dynamics 365 Marketing is the ideal solution for organisations looking to win customers and build lasting loyalties.
It’s fair to assume that a lot of organisations use Microsoft technology in one way, or another, so introducing a marketing platform that can easily integrate with solutions that are already tried and trusted just makes sense.
Tisski’s Functional Consultant, Muneeb Iqbal, said: “Dynamics 365 and Microsoft 365 provides a unified ecosystem for organisations to adopt technologies which help drive growth and achieve goals. Dynamics 365 Marketing leverages the sound foundation and maximises the opportunities to generate, nurture, convert and sustain meaningful relationships with the customers.”
When it comes to marketing, there’s also an importance on compliance, which has evolved in recent years to protect customers’ privacy and avoid nuisance. D365 Marketing is fully equipped to support compliance and conformity with relevant regulations, like GDPR and accessibility guidelines, to prevent organisations falling into prohibited practices, with updates from Subscription Centre and Trust Centre.
“Dynamics 365 Marketing’s information-rich dashboards and real-time KPIs can be used to track business goals, journey performance and content effectiveness. This makes it easier for marketing teams to make sure their activity is delivering what is needed or expected – and if not, they can rely on methods like A/B testing to ensure they learn as they go and apply those learnings to achieve continuous improvement.” Muneeb Iqbal
We’re on hand to show you how Dynamics 365 Marketing can simplify and streamline your marketing, so feel free to get in touch if you’d like to know more.